NYU Professional Certifications & Degree Programs

Archived - The ISES NY Metro Institute @ NYU

Archived - The ISES NY Metro Institute @ NYU: Course 1

Archived - The ISES NY Metro Institute @ NYU: Course 2

Archived - The ISES NY Metro Institute @ NYU: Course 3

Archived - The ISES NY Metro Institute@ NYU: Course 4


NYU Professional Certifications & Degree Programs   Top

Certificate in Meeting, Conference, & Event Management
The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management
Click here for more information.

Certificate in Events Marketing
Integrated Marketing, Division of Programs in Business
Click here for more information.

Masters Degree or Certificate in Philanthropy and Fundraising
The George H. Heyman, Jr. Center for Philanthropy and Fundraising
Click here for more information.

Archived - The ISES NY Metro Institute @ NYU   Top

ISES Membership has its privileges! The series is designed to help ISES NY Metro members who are mid-level meeting and event professionals cultivate skills in the areas of event marketing, event production, event communications, and public and donor relations. The skills learned in this series are intended to prepare members for management or executive careers and to identify ways that aspiring entrepreneurs can capitalize on their talents in order to make the transition to small business owner.

In partnership with Integrated Marketing Department of the Division of Programs in Business of the New York University School of Continuing and Professional Studies, the ISES NY Metro Chapter has developed a series of educational courses to promote career development within the events industry.

See detailed course information below! For any questions regarding the ISES NY Metro Institute @ NYU series, please email

Course Dates: October 19, November 16, February 1, April 4

Course Times: All courses will be held on Friday mornings, with the general schedules following this proposed timeline:

8:30am - 9:00am Breakfast & Networking
9:00am - 10:00am Interactive session followed by Q&A
10:00am - 10:30am Meet the Moderators

Location: New York University, 11 West 42nd Street, 4th Floor (Room assignments to be given to registered students).

Speakers/Outcomes: The series will include four sessions featuring guest speakers and panels of industry experts who will share their Top 20 Secrets to Success in th areas of Events Marketing, Event Communications & Public Relations, Event Staffing and Entrepreneurship for Event Planners.

General Information
Each of the four sessions of the course is two hours long. Participants who attend all four sessions will receive a certificate of completion from ISES and NYU SCPS. These courses can be applied towards CSEP and CMP certifications.

The fee for each session of the ISES NY Metro Institute @ NYU is $20 per member with pre-registration and $30 for walk-ins. Walk-ins are permitted on a first-come, first-serve basis. A light continental brekfast will be served at each session from 8am to 8:30am.

A special session package fee of $70 per member is being offered to members that pre-register for all four sessions by October 15th.

The first 50 members to register will receive a free copy of Fete Accompli: The Ultimate Guide to Creative Entertaining by Lara Shriftman & Elizabeth Harrison! Compliments of The Alpine Creative Group and Events by Ny. (To be distributed on-site at the first session.)

To register see each course description below.

Archived - The ISES NY Metro Institute @ NYU: Course 1   Top

Branding You, Your Clients and Your Events presented by Barkley Kalpak Associates
October 19, 2007

This session will focus on case studies that reveal the creative process, marketing strategy and overall production of meetings and special events, and unveil the cutting-edge methods top event companies use to produce award-winning events.

Potential Learner Outcomes
- Experience new trends in events marketing
- Obtain methods for evaluating attendee experiences
- Learn how to document your success & apply for industry awards
- Identify new ideas for tapping into sponsors & headliners
- Gather tips to improve client relations
- Develop ways to re-brand your business
- Review the top 20 keys to success

Andre Shahrdar, V.P. Business Development
Barkley Kalpak Associates

Andre Shahrdar brings a keen business sense to BKA that is only matched by his overall zest for life. He is as poised and comfortable presenting to a large audience as he is riding on the back of his motorcycle. Andre has held management positions with LIFECO Travel Management, American Express and CitySearch/ Prior to coming on board with BKA he had developed and managed key client relationships with many respected companies such as AT&T, Procter & Gamble, and Litton Industries (now part of Northrup Grumman). Having traveled the world, living in London, Paris, San Francisco and Austin, he brings a global perspective to BKA. Never one to settle, he'll dig deeply until your strategy is in place, your message is conveyed and your goals are achieved. He does all of this with a
wink, a smile, and if you're lucky he'll play you the blues on his harmonica.

Archived - The ISES NY Metro Institute @ NYU: Course 2   Top

Making Every Word Count
November 16, 2007

Focus: Event Communications/Donor, Public and Investor Relations
Event professionals are often responsible for writing proposals, creating documents to justify expenses, soliciting donors and sponsors, drafting speeches for key executives and editing event marketing materials. This course will help you learn to craft your message for maximum results.

Potential Learner Outcomes:
- Refresh knowledge of action-oriented, strategic business writing techniques that are responsive to clients and propel business forward;
- Strengthen writing skills that incorporate research, objectives, programs and evaluations, core areas for marketing communications/special event practitioners;
- Takeaway examples of phrasing that grabs the reader's attention including RFP responses, invitations, for impact (nonprofit) documents to build community networks/encourage contributions;
- Refine ability to summarize and condense info for reader in today’s hectic, scan oriented environment;
- Better understand audience(s) / client(s) and fine-tune communication to meet specific needs (i.e. content, budget, creative solutions);
- Present material in value statement format, succinctly explaining how services boost bottom-line results;
- Reinforce concepts through short, interactive collaborative case histories and exercises (learners can complete a popular audience profile worksheet during seminar or as a take-home exercise); and
- Expand knowledge and writing expertise via blogs and wikis as mechanisms to share expertise / business advice and build visibility and business for ISES members.

Lynne Scott Jackson
President & CEO, Millynneum Inc.

Lynne Scott Jackson is a communications professional with 25 years experience in national consumer marketing, advertising, audience/channel expansion, content development, strategic advocacy, healthcare, media relations, business education, public affairs and social entrepreneurship. She is co-author of G2GPR: Grassroots to Global Public Relations—How to Excite and Interact with Today’s Mobile Consumer (Publication Winter 2007).

Her consultancy, Millynneum Inc., has developed award-winning public relations programs for Fortune 500 corporations, businesses and institutions. Previously, Lynne held management and editorial positions at Hill and Knowlton’s New York headquarters (WPP Group), UniWorld Group, St. Petersburg (FL) Times, Smithsonian Institution, US Department of Labor and the Corporation for Public Broadcasting.

An adjunct instructor at New York University, Business Division Programs - School of Continuing and Professional Studies and The City College of New York, Media and Communications Arts, Lynne teaches business writing, corporate communications, advertising, public relations and media relations techniques. Courses challenge learners to become “knowledge workers” and emphasize the importance of solid writing and communications skills; sessions feature a multi-disciplinary, career-centered and collaborative learning experience. Corporate workshops and individualized coaching are available.

Archived - The ISES NY Metro Institute @ NYU: Course 3   Top

Managing Event Support:Controlling Service Delivery When Using Consultants, Freelancers, Interns, Volunteers, Subcontractors & Vendors
February 1, 2008

Focus: Event Staffing
This session will focus on the top 20 secrets to successfully working using consultants, freelancers, interns, volunteers, subcontractors, and vendors to produce quality events.

Diane B. Devitt, CMP, DND
Pat Ahaesy, CMP, CSEP, P&V Enterprises

Potential Learner Outcomes
- Identify new resources for recruiting short- long-term event support staff
- Obtain tools for negotiating payment & project delivery schedules
- Learn tips for managing event support staff & maintaining quality
- Review ways to tap into creative and human capital on a repeat basis
- Gain crucial advise about non-disclosure and non-compete clauses
- And more!

Archived - The ISES NY Metro Institute@ NYU: Course 4   Top

Going from Dependent to Independent!
April 11, 2008

Focus: The Event Entrepreneur Master Class
This session wil reveal the business fundamentals required for aspiring entrepreneurs and simplify the process for accessing resources that are available to assist you in becoming a successful freelancer or small business owner in the events industry.

Potential Learner Outcomes
- Create opportunities to test your ideas while still employed
- Develop an exit schedule and begin implementing action plan
- Identify free resources for small business owners
- Get tips on tech tools to monitor cash flow and work flow
- Receive invites to future professional organization events
- Craft your niche and create your pitch to promote your talents
- Learn how to avoid the top 20 startup pitfalls

Copyright © 2009 by All rights reserved.