Education

NYU Professional Certifications & Degree Programs Top

Certificate in Meeting, Conference, & Event Management
The Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management
Click here for more information.

Certificate in Events Marketing
Integrated Marketing, Division of Programs in Business
Click here for more information.

Masters Degree or Certificate in Philanthropy and Fundraising
The George H. Heyman, Jr. Center for Philanthropy and Fundraising
Click here for more information.

Archived - The ISES NY Metro Institute @ NYU Top

ISES Membership has its privileges! The series is designed to help ISES NY Metro members who are mid-level meeting and event professionals cultivate skills in the areas of event marketing, event production, event communications, and public and donor relations. The skills learned in this series are intended to prepare members for management or executive careers and to identify ways that aspiring entrepreneurs can capitalize on their talents in order to make the transition to small business owner.

In partnership with Integrated Marketing Department of the Division of Programs in Business of the New York University School of Continuing and Professional Studies, the ISES NY Metro Chapter has developed a series of educational courses to promote career development within the events industry.

See detailed course information below! For any questions regarding the ISES NY Metro Institute @ NYU series, please email programs@isesnyc.com

Course Dates: October 19, November 16, February 1, April 4

Course Times: All courses will be held on Friday mornings, with the general schedules following this proposed timeline:

8:30am - 9:00am Breakfast & Networking
9:00am - 10:00am Interactive session followed by Q&A
10:00am - 10:30am Meet the Moderators

Location: New York University, 11 West 42nd Street, 4th Floor (Room assignments to be given to registered students).

Speakers/Outcomes: The series will include four sessions featuring guest speakers and panels of industry experts who will share their Top 20 Secrets to Success in th areas of Events Marketing, Event Communications & Public Relations, Event Staffing and Entrepreneurship for Event Planners.

General Information
Each of the four sessions of the course is two hours long. Participants who attend all four sessions will receive a certificate of completion from ISES and NYU SCPS. These courses can be applied towards CSEP and CMP certifications.

Registration
The fee for each session of the ISES NY Metro Institute @ NYU is $20 per member with pre-registration and $30 for walk-ins. Walk-ins are permitted on a first-come, first-serve basis. A light continental brekfast will be served at each session from 8am to 8:30am.

A special session package fee of $70 per member is being offered to members that pre-register for all four sessions by October 15th.

The first 50 members to register will receive a free copy of Fete Accompli: The Ultimate Guide to Creative Entertaining by Lara Shriftman & Elizabeth Harrison! Compliments of The Alpine Creative Group and Events by Ny. (To be distributed on-site at the first session.)

To register see each course description below.

Archived - The ISES NY Metro Institute @ NYU: Course 1 Top

Branding You, Your Clients and Your Events presented by Barkley Kalpak Associates
October 19, 2007

Focus
This session will focus on case studies that reveal the creative process, marketing strategy and overall production of meetings and special events, and unveil the cutting-edge methods top event companies use to produce award-winning events.

Potential Learner Outcomes
- Experience new trends in events marketing
- Obtain methods for evaluating attendee experiences
- Learn how to document your success & apply for industry awards
- Identify new ideas for tapping into sponsors & headliners
- Gather tips to improve client relations
- Develop ways to re-brand your business
- Review the top 20 keys to success

Speaker
Andre Shahrdar, V.P. Business Development
Barkley Kalpak Associates

Andre Shahrdar brings a keen business sense to BKA that is only matched by his overall zest for life. He is as poised and comfortable presenting to a large audience as he is riding on the back of his motorcycle. Andre has held management positions with LIFECO Travel Management, American Express and CitySearch/ Ticketmaster.com. Prior to coming on board with BKA he had developed and managed key client relationships with many respected companies such as AT&T, Procter & Gamble, and Litton Industries (now part of Northrup Grumman). Having traveled the world, living in London, Paris, San Francisco and Austin, he brings a global perspective to BKA. Never one to settle, he'll dig deeply until your strategy is in place, your message is conveyed and your goals are achieved. He does all of this with a
wink, a smile, and if you're lucky he'll play you the blues on his harmonica.

Archived - The ISES NY Metro Institute @ NYU: Course 2 Top

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Archived - The ISES NY Metro Institute @ NYU: Course 3 Top

Managing Event Support:Controlling Service Delivery When Using Consultants, Freelancers, Interns, Volunteers, Subcontractors & Vendors
February 1, 2008

Focus: Event Staffing
This session will focus on the top 20 secrets to successfully working using consultants, freelancers, interns, volunteers, subcontractors, and vendors to produce quality events.

Speakers:
Diane B. Devitt, CMP, DND
Pat Ahaesy, CMP, CSEP, P&V Enterprises

Potential Learner Outcomes
- Identify new resources for recruiting short- long-term event support staff
- Obtain tools for negotiating payment & project delivery schedules
- Learn tips for managing event support staff & maintaining quality
- Review ways to tap into creative and human capital on a repeat basis
- Gain crucial advise about non-disclosure and non-compete clauses
- And more!

Archived - The ISES NY Metro Institute@ NYU: Course 4 Top

Going from Dependent to Independent!
April 11, 2008

Focus: The Event Entrepreneur Master Class
This session wil reveal the business fundamentals required for aspiring entrepreneurs and simplify the process for accessing resources that are available to assist you in becoming a successful freelancer or small business owner in the events industry.

Potential Learner Outcomes
- Create opportunities to test your ideas while still employed
- Develop an exit schedule and begin implementing action plan
- Identify free resources for small business owners
- Get tips on tech tools to monitor cash flow and work flow
- Receive invites to future professional organization events
- Craft your niche and create your pitch to promote your talents
- Learn how to avoid the top 20 startup pitfalls